If you hope to leverage LinkedIn for business, it is vital that your profile offer value to your audience. Make sure your headline is a benefit centered value proposition, your summary isn’t about your years on the job or your passions, but rather about your insights that can benefit a potential client’s business. Use media content uploads to include case studies that offer credibility to you and your company’s work. Anything you consider putting on your profile page should be there only if it helps answering the question: What can a potential customer gain from connecting with me?
For more help in putting together your profile, see this blog post that will help you write a killer headline. Need more help in putting together your profile, or managing your connection messaging? Contact us for a no-obligation consultation.