I love networking when the event is right.
Unfortunately, I find that the vast majority of networking events are attended by people who are suffering from a severe lack of funds.
While I do attend a few, and even host a couple of networking events myself, over the years I have established realistic expectations. I do not go to networking events with the primary purpose to get leads. I go to meet people, socialize, and keep my fingers on the pulse of the world. If I garner one legitimate lead at an event, I feel fortunate.
So even though the cost (not counting my time) of acquiring a new customer at a networking event is low, it is just not a scaleable way for me to grow my business. Same can largely be said for referrals. The cost per new client is low, but there are only so many things that I can do to turn up the volume on referrals.
My Best Lead Sources
Here is the ordered list of where my customers come from:
- Paid ads
- Organic postings
- Email marketing
- YouTube videos
- Public speaking at conferences
- Networking Events
Since you can’t do everything I suggest you track the sources and CAC (Customer Acquisition Cost) your own clients and concentrate on improving the channels that show the greatest scaleablity, balanced by CAC.
If you need help moving past networking, contact us for help with your LinkedIn lead generation.