90 Things to Split Test in Your Emails

90 Things to Split Test in Your Emails
Split testing is the difference between making money and leaving money on the table when it comes to marketing.  No matter how good you are, or how hard you try there is no way to get your message as good as it can be on the first go around. Split testing email starts with the ...

Networking Events are Time Toilets

Networking Events are Time Toilets
I love networking when the event is right. Unfortunately, I find that the vast majority of networking events are attended by people who are suffering from a severe lack of funds. While I do attend a few, and even host a couple of networking events myself, over the years I have established realistic expectations. I ...

5 Ways to Use LinkedIn for Predictable Revenue

5 Ways to Use LinkedIn for Predictable Revenue
Predictable Revenue by Aaron Ross and Marylou Tyler is a book for anyone looking to build an out-bound sales program. The book is based on the Aaron Ross’ experience with Salesforce.com where he built a wildly successful outbound sales team from scratch. The authors take you through the process of starting a team and review the ...

5 LinkedIn Strategies of Top Challenger Sale Reps

5 LinkedIn Strategies of Top Challenger Sale Reps
The Challenger Sale by Brent Adamson and Matthew Dixon is an impressive, data-based B2B best selling sales book.  Drawing from a survey of 6,000 sales reps, the authors explain what information to gather, how to present it and how to challenge prospective customers. The Challenger Sale argues that sales is not about building relationships or discovering needs through a ...