8 Subject Line Categories

8 Subject Line Categories
It is impossible to over-state the importance of the subject line in your email campaigns. According to my friend @RyanDeiss, all subject lines should fall under at least one of the following categories: Self-Interest Curiosity Offer Urgency/Scarcity Humanity News Social Proof Story Make the Best Subject Line: 1 – Self-Interest These are your bread and butter ...

OR, CTR and CTA: This alphabet soup can 2X results of email campaigns

OR, CTR and CTA: This alphabet soup can 2X results of email campaigns
Here is a simple but effective three-step way to 2X the response on your next email campaign: Send 10% of your list subject line A, and 10% more of the list subject line B Send 10% of your list using call-to-action (CTA) 1, and 10% more of your list using CTA 2 Send the remaining ...

90 Things to Split Test in Your Emails

90 Things to Split Test in Your Emails
Split testing is the difference between making money and leaving money on the table when it comes to marketing.  No matter how good you are, or how hard you try there is no way to get your message as good as it can be on the first go around. Split testing email starts with the ...

5 LinkedIn Mistakes That Are Costing You Money 1

5 LinkedIn Mistakes That Are Costing You Money
How an unpolished LinkedIn profile can hurt your bottom line. You may be thinking, how are mistakes in my LinkedIn profile losing me money? If you’re not proactively and properly using the biggest online business network in the world on a daily basis, then you’re leaving money on the table. Consider the following: There are ...