8 Subject Line Categories

8 Subject Line Categories
It is impossible to over-state the importance of the subject line in your email campaigns. According to my friend @RyanDeiss, all subject lines should fall under at least one of the following categories: Self-Interest Curiosity Offer Urgency/Scarcity Humanity News Social Proof Story Make the Best Subject Line: 1 – Self-Interest These are your bread and butter ...

OR, CTR and CTA: This alphabet soup can 2X results of email campaigns

OR, CTR and CTA: This alphabet soup can 2X results of email campaigns
Here is a simple but effective three-step way to 2X the response on your next email campaign: Send 10% of your list subject line A, and 10% more of the list subject line B Send 10% of your list using call-to-action (CTA) 1, and 10% more of your list using CTA 2 Send the remaining ...

90 Things to Split Test in Your Emails

90 Things to Split Test in Your Emails
Split testing is the difference between making money and leaving money on the table when it comes to marketing.  No matter how good you are, or how hard you try there is no way to get your message as good as it can be on the first go around. Split testing email starts with the ...

Networking Events are Time Toilets

Networking Events are Time Toilets
I love networking when the event is right. Unfortunately, I find that the vast majority of networking events are attended by people who are suffering from a severe lack of funds. While I do attend a few, and even host a couple of networking events myself, over the years I have established realistic expectations. I ...

5 LinkedIn Mistakes That Are Costing You Money 1

5 LinkedIn Mistakes That Are Costing You Money
How an unpolished LinkedIn profile can hurt your bottom line. You may be thinking, how are mistakes in my LinkedIn profile losing me money? If you’re not proactively and properly using the biggest online business network in the world on a daily basis, then you’re leaving money on the table. Consider the following: There are ...

5 Ways to Use LinkedIn for Predictable Revenue

5 Ways to Use LinkedIn for Predictable Revenue
Predictable Revenue by Aaron Ross and Marylou Tyler is a book for anyone looking to build an out-bound sales program. The book is based on the Aaron Ross’ experience with Salesforce.com where he built a wildly successful outbound sales team from scratch. The authors take you through the process of starting a team and review the ...

5 LinkedIn Strategies of Top Challenger Sale Reps

5 LinkedIn Strategies of Top Challenger Sale Reps
The Challenger Sale by Brent Adamson and Matthew Dixon is an impressive, data-based B2B best selling sales book.  Drawing from a survey of 6,000 sales reps, the authors explain what information to gather, how to present it and how to challenge prospective customers. The Challenger Sale argues that sales is not about building relationships or discovering needs through a ...

5 LinkedIn Strategies for SNAP Selling

5 LinkedIn Strategies for SNAP Selling
Wherever you turn in the sales space, everyone has heard of Jill Konrath and her sales practices. Having a high-level understanding of her best-selling book will help you quickly show your understanding of the most important component of your job: Your customers. If you are already using SNAP Selling principles in your business, you should ...

Write a Killer LinkedIn Headline 3

Write a Killer LinkedIn Headline
By: Doug Brown Do you ever get asked “So, what do you do?” Most of us are asked that question several times a week in a variety of settings.  Sometimes that question is just a conversation-starter, but sometimes the asker really wants to know what you are all about.  At any rate, you should give some ...

Convert your LinkedIn Profile from a Resume to a Resource 2

Convert your LinkedIn Profile from a Resume to a Resource
If you hope to  leverage LinkedIn for business, it is vital that your profile offer value to your audience. Make sure your headline is a benefit centered value proposition, your summary isn’t about your years on the job or your passions, but rather about your insights that can benefit a potential client’s business.   Use media content uploads to ...